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Vilas, Madison,WI

Neighborhood Data
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If you’re considering a move to the southeast part of Madison, WI, the Vilas neighborhood is a fantastic option to explore. Known for its beautiful green spaces and family-friendly atmosphere, Vilas offers residents a perfect blend of urban convenience and natural tranquility. One of the biggest highlights of living here is the proximity to Vilas Park, a cherished local spot featuring a scenic lake, playgrounds, picnic areas, and even a golf course. This park becomes a hub of activity during warmer months, making it an ideal place for weekend outings, morning jogs, or relaxing afternoons with friends and family.

Vilas is also home to the Henry Vilas Zoo, a beloved attraction that is free to the public and provides a wonderful experience for kids and adults alike. The zoo’s diverse animal exhibits and educational programs make it a standout feature in the neighborhood, drawing visitors from across the city and beyond. Additionally, the neighborhood boasts several charming local shops, cafes, and eateries, giving residents plenty of options for dining and leisure without needing to venture far. It’s a community that balances small-town charm with the amenities you’d expect from a bustling city.

One of the perks of living in Vilas is its convenient access to Downtown Madison, which is just a short 10 to 15-minute drive away. This makes commuting to work or enjoying the vibrant downtown scene, including theaters, restaurants, and shopping, quick and hassle-free. Whether you’re looking for a peaceful spot to raise a family, an active lifestyle surrounded by parks and trails, or easy access to city life, Vilas offers a welcoming neighborhood where you can truly feel at home.

Community Snapshot

Population 2,484
Density (People/sqml.) 3,886
Median Age 26.6
Married Couples
26%
26% of the population of Vilas aged 16 years and older are married.
Have Kids
14%
14% of the population aged 16 years or older have children.

About 26% of the Vilas population aged 16 and older are married, which is notably lower than average. This could suggest a community with a younger, more transient population—perhaps made up of students, professionals, or renters. It may also reflect a neighborhood that attracts singles or couples without children, contributing to a more independent, urban lifestyle.

With only 14% of people over 16 having children, you can expect an easygoing environment that tends to attract residents seeking a quieter lifestyle. The atmosphere here leans more toward adult-oriented living. Without the constant rhythm of school schedules or kid-centered events, the community maintains a slower, more relaxed pace. This makes it especially appealing to singles, couples, and empty nesters who appreciate tranquil streets, and recreation on their own terms.

Age Breakdown

Vilas neighborhood age breakdown chart

Vilas demographics offer valuable insights into the character and lifestyle of the neighborhood, helping you understand who lives there and what daily life might feel like. Home to only about 2,484 residents, Vilas is notably smaller than many other Madison neighborhoods, creating a more peaceful and community-oriented atmosphere. Its lower population can translate to quieter streets, a more relaxed pace of life, and easier access to local amenities — all without sacrificing the vibrant urban lifestyle the city is known for.

Vilas has a population density of 3,886, which strikes a balanced feel when compared to other Madison neighborhoods. The area offers just the right mix of activity and breathing room, creating a community that’s lively yet comfortable, with easy access to amenities and everyday conveniences.

With a lower-than-average age of 27, you're likely to find a noticeably youthful energy and vibrant atmosphere. This younger population brings a dynamic mix of activity, innovation, and community involvement, shaping a neighborhood that feels lively, forward-thinking, and full of opportunity — making it an especially appealing choice for younger adults looking for an active and engaging community.

Crime in Vilas

Crime Safety Index Score Locked 1 2 3 4 5

 

Total Crime Incidents
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Types of Crime

Vilas neighborhood age breakdown chart

Vilas Crime Map

The Vilas crime map uses detailed block group boundaries from address-based crime data to visualize crime patterns across the neighborhood, highlighting both low-crime zones and areas with higher levels of reported crime. This crime heat map helps paint a clearer picture of local safety trends, showing how crime can vary from one part of the community to another. Keep in mind that areas with higher activity on the map don’t always equate to dangerous conditions — locations near entertainment districts, major roads, or tourist destinations often see more reports simply due to the larger number of people passing through.

Housing

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Home Price $493,650
Median Rent $1,525
People/Household 2.4

Home Price Breakdown

Vilas neighborhood home price breakdown chart

Rent vs Own

Rent 70% Own 30%

Year Moved In

Before 2010 57% After 2010 43%

Types of Homes in the Area

Market Trends

Year-over-Year YoY data

 

Housing costs often reflect the desirability and overall character of a neighborhood. In Vilas, home prices come in around $493,650, which is higher than many other areas. This elevated pricing points to a sought-after location with strong demand, well-maintained properties, and access to premium amenities that contribute to a higher quality of life. Historical home price trends and appreciation rates in Vilas can serve as a window into the neighborhood’s economic strength and future potential. By understanding how the market has performed in the past, buyers and investors can better evaluate whether the area offers promising opportunities for growth and long-term value.

With an average rent price of $1,525, rental rates in Vilas are higher than many other neighborhoods. This reflects the area’s desirability and strong demand, often accompanied by well-maintained properties, premium amenities, and a high quality of life.

Walkability & Lifestyle

Coffee Shops

Zuzu Cafe
Coffee Shop
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Coffee Shop
Coffee Shop
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Entertainment

Rhino
Attraction
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Lion
Attraction
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Food & Drink

Fast Food
Fast Food
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Glacier Grille
Fast Food
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Groceries

Bloom Bake Shop
Bakery
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Trader Joe's
Grocery Store
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Parks

Playground
Playground
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Playground
Playground
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Shops

Gift Shop
Gift Shop
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Hair
Hairdresser
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Getting Around

Transit Stops

Monroe & Garfield (EB)
Bus Stop
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Monroe & Van Buren
Bus Stop
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Transit Stations

 
 
 
 
 
 
 
 
 
 
 
 

Health & Safety

Medical Facilities

Neuhauser Pharmacy
Pharmacy
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Vein Care Plus
Clinic
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Health Care

First Choice Dental - Downtown Madison
Dentist
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University Square Dental
Dentist
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Safety

Fire Station No. 4
Fire Station
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UW-Madison Police and Security Building
Police
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Top Neighborhood Schools

Name Category Grades Rating
Wingra School
718 Gilmore St, Madison, WI
Elementary School KG - 8 School Score
Monona Grove Liberal Arts
5301 Monona Dr, Monona, WI
High School 9 - 12 School Score
Innovative & Alternative High
1045 E Dayton St, Madison, WI
High School 9 - 12 School Score
Metro School
115 W Doty St, Madison, WI
High School 4 - 12 School Score
James Wright Middle
1717 Fish Hatchery Rd, Madison, WI
Elementary School 6 - 8 School Score
Randall Elementary
1802 Regent St, Madison, WI
Elementary School 3 - 5 School Score
Edgewood High School Of The Sacred Heart
2219 Monroe St, Madison, WI
High School 9 - 12 School Score

Education Level Achieved

School ratings in Vilas combine factors like student performance, graduation rates, and standardized test scores to provide a clear picture of overall educational quality. The use of NAEP (National Assessment of Educational Progress) scores adds valuable context by offering a consistent national benchmark to see how local schools compare on a broader scale. Additionally, understanding the overall education level achieved by residents in Vilas can give insight into the community’s priorities and opportunities, helping families make more informed decisions about where to live and how well local schools may support long-term student success.

Economy

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Income Per Capita $44,429
Household Income $88,212
Unemployment 1.2%

Income Breakdown

Vilas Income breakdown chart

Employment by Industry

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Local economic factors help define the character and opportunities within a neighborhood, shaping everything from lifestyle to overall accessibility. Household incomes in Vilas average around $88,212, which is about on par with many surrounding neighborhoods. This balanced income level supports a diverse community and offers a stable, well-rounded environment for residents.

The strength of a neighborhood’s local economy is often reflected in its employment landscape, shaping daily life and long-term stability for residents. In Vilas, the unemployment rate is just 1%, indicating a strong and resilient community with steady economic growth, active local businesses, and a high quality of life.

Frequently Asked Questions

What is the overall lifestyle like?

Vilas offers a relaxed yet active lifestyle, perfect for those who appreciate proximity to nature as well as urban amenities. Residents enjoy easy access to the beautiful Vilas Park and Vilas Park Lake, where activities like kayaking, fishing, and picnicking are popular. The neighborhood's green spaces, including the nearby Olbrich Botanical Gardens, promote outdoor recreation and a strong connection to nature.

Are there any community events or local gatherings throughout the year?

Yes, Vilas hosts several community-driven events that foster neighborhood spirit. One popular event is the annual Vilas Lakefront Music Festival, which brings residents together for live music and food near the lake. Additionally, Vilas Park often serves as a venue for farmers' markets, outdoor yoga sessions, and seasonal celebrations like summer picnics and winter holiday gatherings.

Are there any notable landmarks or historical sites?

Vilas is home to the historic Vilas Park, established in the early 1900s with its iconic boathouse and beaches along Lake Wingra. The park itself is a landmark, cherished for its scenic walking trails and recreational facilities. Nearby, the Olbrich Botanical Gardens, a designated Madison landmark, features the striking Thai Pavilion and offers beautifully curated gardens year-round.

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